Wondering who’s behind this?

Even if you’re not…It’s us, ZAK.

We’re a creative agency that creates big brand ideas that engage under 30s. The idea for this film came from an insight we discovered in our latest White Paper - we found out that Dopamine is literally having a formative impact on under 30s – people are taking an iterative approach to their identities depending on how their self-presentation is received online.

We wanted to do something fun for Christmas and get attention – this may shock you but Dr. Fischel is sadly not a real doctor. However, we are very good at diagnosing the underlying symptoms of poor brand health, so if you’re a brand and want to know more about how to talk to under 30s, head to our website, download the White Paper and then call us.

Happy Christmas,


Christmas means family dinners and no phones…to help get you in the zone, this website can only be viewed offline.

Switch off your Wi-Fi to view our video.

Switch to airplane mode to view our video.

Please use a newer browser to fully experience this site.