Wondering who’s behind this?
Even if you’re not…It’s us, ZAK.
We’re a creative agency that creates big brand ideas that engage under 30s. The idea for this film came from an insight we discovered in our latest White Paper - we found out that Dopamine is literally having a formative impact on under 30s – people are taking an iterative approach to their identities depending on how their self-presentation is received online.
We wanted to do something fun for Christmas and get attention – this may shock you but Dr. Fischel is sadly not a real doctor. However, we are very good at diagnosing the underlying symptoms of poor brand health, so if you’re a brand and want to know more about how to talk to under 30s, head to our website, download the White Paper and then call us.